Wonderla Holidays Limited is a part of the Kochi based V-Guard group. Wonderla Holidays is a very unique in business model with inherently strong profitability at an attractive valuation. Wonderla has high operating margins; high ROCE, niche & ambitious expansion plans make it an attractive stock to pick. Wonderla is a large park and there are only 15-16 large amusement parks in India. As there are no large amusement parks in the locations where Wonderla is situated, it is a huge advantage for the company. Though there are few small and medium sized parks in Kochi and Bangalore respectively, they cannot compete with Wonderla. Wonderla Chennai is in pipeline and company intends to expand its business operations and develop its brand ‘Wonderla’ by setting up new amusement parks in other parts of India and thereby cater to a wider customer base. It plans to capitalize on experience and expertise in the amusement park industry and leverage the existing goodwill associated with the brand to establish and expand amusement parks in newer geographies. Hence, management is in the process of identifying a suitable parcel of land in Chennai for setting up amusement parks. Amusement parks are one-day entertainment concepts in India, whereby visitors arrive in the morning and leave at the end of day, making the parks a “one day” attraction. However, with the introduction of company’s resort, it has become more of a “destination” park. Wonderla launched its first leisure resort by the name “Wonderla Resort” besides the amusement park in Bangalore in March 2012. The resort comprises of 84 luxury rooms with amenities including banquet halls, a board room, conference rooms, a multi-cuisine restaurant, rest-o-bar, a solar heated swimming pool, recreation area, kids’ activity center and a well-equipped gym. This resort has complete facilities compared to others, 24-hour dining facility, LCD television, Wi-Fi connectivity etc. It has four banquets spread across 8,900sqft, which can accommodate 800 guests and also has a board room. Thus, the resort can host multiple events like weddings, corporate meetings, parties etc. India, being one of the youngest countries in the world and enjoys demographic dividend with the median age of 26.5 years, has majority of its population between 15-59 years, which will be the biggest growth driver for this industry. Countries like the US, Japan and China have older population with median age of 37.1 years, 45.4 years and 35.9 years respectively. As per the study conducted by E&Y, in India, children are the key influences for amusement and theme parks visits. They generally come to parks in school groups or with families. But they constitute only 25 % of the park visitors and balance 75 % are adults. In India, around 28.50 % of the population lies in the age group of 0-15 years, 63.40 % in 15-59 years and 8.10 % in 60 years and above, respectively. Ticket sales form the major source of revenue stream for amusement parks in India. In India, the parks revenue constitutes areas like Food & Beverages merchandising which contributes 18 % as against global average of 34 %; Entry fees contributes 20 % as against global average of 33 %; Resort rentals and others contributing 2 % as against global average of 33 %. Globally, entry fee, food and beverages and resorts and rentals contribute similar proportion to revenue. For Wonderla, Food and Beverages contribute 3-4 % of the total revenue. Wonderla management has maintained its guidance of achieving footfalls of 65 lakh in FY2017 from the Hyderabad Park, while it will take some time for revival in footfalls in the Bangalore and Kochi parks as price hikes will get absorbed in the coming quarters. Also, the management is planning to add two new rides in Kochi by the end of Q2FY2017 with an investment of Rs. 25 to 30 crore. Also, it is planning a capex of Rs. 90 crore at the proposed Chennai park. The commencement of work for the Chennai park will start once the project is finalised and detailed planning is done. The funding of the capex will largely be done through the internal accruals. Company would initiate extensive promotional activities to improve the footfalls at both the existing parks. Overall, the company expects its matured park footfalls to grow by 4 % to 5 % in the coming years. The non-ticket revenues would continue to support the overall revenue growth. OPM is expected to remain lower in FY2017 and is expected to improve gradually in FY2018 once Hyderabad Park attains certain scale of operations. Bengaluru resort is performing better as its revenue grew by 11 % YoY in Q1FY2017, with an occupancy ratio of 67 % as against 48 % in Q1FY2016. The average room rentals of the resort stood at Rs. 4,608 per room per day as against Rs. 5,147 per room per day. The management expects the Bangalore resort’s performance to improve in the coming quarters. It also expects gradual improvement in the profitability of the resort. In all on financial side for Q1FY2017, Wonderla Holidays revenue grew by 29.6 % to Rs. 88.9 Cr. It’s operating profit margin (OPM) contracted to 44.1 % in Q1FY2017 from 60.7 % in Q1FY2016. The commissioning of the Hyderabad Park in April led to a sharp increase in the overall operating cost as advertisement & promotional spends and direct operating expenses almost doubled YoY. Also, other expenses included Rs. 4.5 Cr provisioning toward service tax, leading to a significant decline in OPM during the quarter. Operating profit fell by 6 % YoY to Rs. 39.2 Cr and the Profit After Tax declined by 20 % YoY to Rs. 22.5 Cr. Wonderla enjoys a moat as this sector has high entry barrier due to huge capital investment and limited number of large amusement parks in India coupled with favourable demographics and rising discretionary spend augur well for WHL. It is expected it to witness a sharp improvement in footfall and realisation led by addition of new parks and Favourable demographics. Compring Wonderla with its peers on a PE basis, it appears that enough valuation headroom is left, given that larger US‐listed peers like Six Flags, Cedar Fair trade between 14x‐27x on CY14 basis. Amusement parks attain maturity; they can throw up significant cash flows since they require only maintenance capex: for instance, in FY10 and FY11, when there was no large ongoing project, capex/sales was just 5 %‐7 % which helped generate large free cash flows. Further, WHL has been able to generate higher cash flow driven by healthy margins at mature parks. As a result of high cash flow generation, the company has been able to keep its debt to equity lower and also been able to expand through internal accruals. WHL has consistently maintained an EBITDA margin of 45.0% (highest among Indian and global peers). Further, a healthy balance sheet (0.3x D/E vs. 1.46x for Adlabs), strong cash flow generation and revenue & EBITDA CAGR of 30.7 % and 37.5 %, respectively, in FY16-18E demands premium Valuations. At the current market price of Rs. 414.50, the stock is trading at a PE of 36.04 x FY16E and 25.27 x FY17E respectively. The company can post Earnings per share (EPS) of Rs. 11.50 FY17E and Rs. 16.40 in FY17E. It is expected that the company’s surplus scenario is likely to continue for the next three years keeping its growth story in the coming quarters also.
|SALES (₹ Crs)||181.90||205.40||292.30||367.40|
|NET PROFIT (₹ Cr)||50.60||59.80||65.20||92.80|
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